Privacy Policy

mataramorganic takes your privacy very seriously. This Privacy Policy explains how mataramorganic collects, uses, and discloses information, and your choices for managing your information preferences.

This Privacy Policy describes mataramorganic’s data practices associated with our website (mataramorganic.com/) and mataramorganic services (“Services”), and the choices that mataramorganic provides in connection with our collection and use of your information. This Privacy Policy is intended for website publisher customers (“Publishers”), website merchant customers (“Merchants”) and individual users of websites and apps. For Publishers and Merchants, this Policy explains how mataramorganic may collect, use and disclose information associated with your company and with your company’s websites and apps that use mataramorganic Services. For individual website and app users, this Privacy Policy explains how mataramorganic may collect, use, and disclose information when you visit our website or when you use any website or app that uses mataramorganic Services.

mataramorganic collects data in a variety of ways – including through the use of log files, pixel tags, cookies, and/or similar technologies. Examples of the types of data that we collect are:

• Browser information (e.g. URL, browser type, ‘click through’ data);
• Ad reporting or delivery data (e.g. size/type of ad, ad impressions, location/format of ad, data about interactions with the ad);
• Device-type information (e.g. screen dimensions, device brand and model);
• Information about your activities on our website and Services.

We use cookies (a small file containing a string of characters that uniquely identifies your Web browser), Web beacons (an electronic file placed within a Web site that monitors usage), pixels, tags, and similar technologies to operate and improve our website and Services, including for interest-based advertising as described below. Some of our Service Providers (defined below) may also use such technologies in connection with the services they perform on our behalf.

We will disclose contact and billing information to third parties only as described in this Privacy Policy:

• with your express permission;
• with our affiliates, which include entities controlling, controlled by, or under common control with mataramorganic;
• where we contract with third parties to provide certain services, such as advertising, analytics, data management services, web hosting, and web development (“Service Providers”). We ask Service Providers to confirm that their privacy and security practices are consistent with ours, we provide our Service Providers with only the information necessary for them to perform the services we request, and Service Providers are prohibited from using such information for purposes other than as specified by mataramorganic;
• in the event that mataramorganic is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, we may disclose or transfer information in connection with such transaction; and
• where we believe it is necessary to protect mataramorganic or our users; to enforce our terms or the legal rights of mataramorganic or others; or to comply with a request from governmental authorities, legal process, or other legal obligations.

mataramorganic adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles in the US and to the European Digital Advertising Alliance (EDAA) Principles in the EU and the IAB Europe OBA Framework.

The mataramorganic Ad Exchange uses cookies, Web beacons, pixels, tags, and similar technologies to give Publishers the possibility to offer, and Ad Exchange advertisers the ability to show, targeted ads on the device on which you are viewing this policy or a different device. These ads are more likely to be relevant to you because they are based on inferences drawn from location data, web viewing data collected across non-affiliated sites over time, and/or application use data collected across non-affiliated apps over time. This is called “interest-based advertising.” In addition, certain third parties may collect data on the mataramorganic website and combine this data with information collected from other websites over time for purposes that include interest-based advertising.

If you would like to learn more about this type of advertising, or would prefer to opt out of website interest-based advertising enabled by mataramorganic’s Ad Exchange, European Union residents may opt-out of this form of advertising by companies participating in the EDAA at www.youronlinechoices.com and all other users may visit www.aboutads.info/choices to opt out of this form of advertising by companies participating in the DAA self-regulatory program. Please note that in order for your opt-out choice to be effective using this tool, you must ensure that your browser is set to accept third-party cookies such as the mataramorganic opt-out cookie. Some browsers block third-party cookies by default, and you may need to change your browser settings to accept third-party cookies before opting out.